LandSel Growth Services
A plan for Marcella Conley, REALTOR®

Everything in place before you move. First-time buyers first.

Half of this year's closings came through the team. This plan rebuilds that business on your own name: a first-time buyer campaign shared with a lender, a CRM that works for you, and a website that goes wherever you go.

Januaryready the week you move
$279per campaign, per month
0%taken from ad spend
2names on every lead: yours and your lender's

Prepared for Marcella Conley · November 2026

What we heard

You've built this before. Now it's yours again.

On who you love to helpI really enjoy working with first-time homebuyers.
On timingI want to have everything in place by the beginning of the year.
1

Replace what the team gave you

Half of your closings this year came through the team. When you leave, those leads stay behind. This plan builds a pipeline with your name on it.

2

First-time buyers are your niche

Most agents pass on them. You enjoy them, and you know the OHFA programs well enough that about three of your buyers got money back at the closing table last year.

3

You've done it before

In Cleveland, a lender covered half your marketing and you owned three zip codes. We set that up again: a lender partner, your areas, and the marketing done for you.

Campaign one

A first-time buyer campaign, shared with your lender.

Renters in north Columbus who could buy, and don't know Ohio has programs to help with the down payment. As you said, they want all the information. The ad gives it to them, and every lead lands with you and your lender at the same moment.

Marcella Conley · Your BrokerageSponsored

Renting in north Columbus and wondering if you could buy? Ohio has programs that help first-time buyers with the down payment and closing costs, and most renters never hear about them. Get my free first-time buyer guide: what the programs are, who qualifies, and your first three steps.

Sample starter home photoFor first-time buyers
Free first-time buyer guideOhio's buyer programs, in plain English.
Get the guide

Marcella Conley, REALTOR® · Your Brokerage · Co-marketed with your lender partner · Equal Housing Opportunity

  • The programs you already use, as the offer. We write a short buyer guide on OHFA and the other Ohio programs, and your lender reviews it
  • A form that qualifies before you call: timeline, renting or owning, and whether they've talked to a lender
  • Every phone number verified by text, so the people you call expect your call
  • An instant text reply, even at 2 AM, so a late-night lead hears from you first
  • Leads go to you and your lender together. Nothing to forward
  • Your own lead board on your phone, with the hottest leads at the top and a monthly results report

Sample ad for illustration. On the final ad, your brokerage name is shown at the same size as yours, as Ohio advertising rules require, and your lender's name and NMLS number are added. Nothing runs until you approve it.

YOUR LENDER

Shared with your lender, fairly

Like your Cleveland setup. You're both named on the ad, you both get every lead, and each of you pays your own share.

Your lender covers$279 a monthCampaign management
You coverAbout $300 a monthThe ad budget, paid straight to Meta
Meeting a lender this week? Good. If they're not set up for this, Kelly will introduce you to one who works with a lot of first-time buyers.
Proof it works

Ads built around a program outperform broad ones.

A snapshot of recent LandSel Growth Services campaigns for agents and loan officers. Client names are left off.

553leads across 19 recent campaigns
$24.74average cost per lead, all campaigns
$12.03per lead across our top six

Two of our top three lead with a buyer program. That's the same approach as your first-time buyer campaign.

Ad platform data pulled October 28, 2026, lifetime of each campaign. The 553 leads and $24.74 average include all 19 campaigns in this snapshot. Past results are not a forecast. Your cost per lead depends on your market, offer and season, and we report your real numbers every month.

The CRM, in detail

A CRM that works even when you're busy.

You asked what the CRM includes. If your new brokerage doesn't have one, we provide it and run it for you. The software is the easy part. The value is that we set it up and keep it working, because most agents never get around to it.

1

Set up and loaded for you

We load your contacts, clean them, and tag them into groups: past clients, sphere, first-time buyers, buyers and sellers. It usually takes about a day once we have your list.

2

Every lead in one place

Ad leads, website inquiries and any referral program you keep, like Dave Ramsey, all land in the same CRM. No more checking separate portals.

3

Instant replies, day or night

A new lead gets a text from you within minutes, even at 2 AM, followed by a six-week email series matched to what they asked for.

4

Campaigns written for you

Six weeks at a time, to the groups you choose: past clients, first-time buyers, and later a notary list if you want one. You approve each batch once.

5

On your phone

The mobile app handles calls, texts and email, with each contact's history in front of you before you dial.

6

Results sent to you

Each month you get opens, clicks and replies by campaign, plus a short note on what to send next.

Staying with a brokerage that has its own CRM? Then you skip this piece, and we send campaign leads to that CRM.

What you and your lender see

Your own lead board, on your phone.

The hottest leads sit at the top, along with each person's answers, so you know who to call first and why. Tap once to call or text. Your lender partner sees the same board.

Shown with sample data.

The full plan

Start with first-time buyers. Add the rest as you settle in.

YOUR AREAS

Your zip codes, back on the map

You had three zip codes in Cleveland. Pick your three up north and we'll keep your name in front of them.

  • Ads aimed at your part of town. Housing ads can't target a single zip code, so we cover the surrounding area and write to your neighborhoods by name
  • Just listed and just sold postcards to those zips, with LandSel paying 20% of the cost
  • Social posts for your listings made from your listing photos, ready to share the day they come back
  • Your first-time buyer guide on your website, so the people in those zips find you when they search
WEBSITE · NO BUILD FEE

A website that's yours, wherever you hang your license

Template brokerage sites show you're legitimate, but they aren't built to be found when people ask AI tools like ChatGPT for an agent. We build you a custom site at no charge, then host and update it for $97 a month. If you change brokerages again, only the brokerage name changes.

YOUR NEW BROKERAGE

Something to bring to your new broker

Smaller brokerages often have no marketing behind their agents. Once you've chosen, Kelly and Shawn can walk your new broker through how this works for an office. Some brokers help pay for a plan like this one.

Your investment

What we recommend to start.

The first-time buyer campaign, shared with your lender. We never take a cut of ad spend, so all of your ad budget goes to ads. That's why $10 a day is enough.

Recommended startOne timeMonthly
First-time buyer campaignAd creative, buyer guide, qualifying form, text verification, instant reply, lead board for you and your lender, monthly report. Your lender covers the monthly fee$179 setup$279/mo
Ad budgetAbout $10 a day, paid by you straight to Meta, never marked upNone$300/mo
Campaign totalWith a lender partner, your share is the ad budget$179$579/mo

Add when you're ready

  • CRM and follow-up, run for you: $395 setup, then $297 a month. The CRM itself is included. Only needed if your new brokerage doesn't have one
  • Your website: $0 to build. $97 a month for hosting, updates and changes
  • A second campaign: $179 setup, then $279 a month

Already yours from LandSel: photography you book online, listing books and brochures (brochures usually by the next day), postcards with LandSel paying 20%, and the LandSel app with buy-now-or-later and net sheet tools. Ask Kelly for any of it.

Terms

  • Month to month, no contract
  • We recommend 90 days to read real results
  • Add or pause a campaign any month
Next steps

Built in December. Live the week you move.

  1. NovemberWe walk through this plan together. You pick your start and your lender partner.
  2. DecemberWe write the ad and buyer guide, build your website, and load your CRM. You approve each piece.
  3. The week you moveYour new brokerage name goes on the ad and the site, and the campaign goes live.
  4. JanuaryFirst-time buyers landing on your phone and your lender's.

Let's have it all in place by January.

If you have questions before we talk, reply anytime. And if there's an idea you've always wanted to try and never knew how to set up, bring it with you.

Your team
Kelly Craycraft
Shawn Nardella